New Business Trends

Where is the Puck Going?

Where is the Puck Going? header image 1

This blog about new business trends is inspired by Wayne Gretzky's quote.
When asked what made him stand out from many other hockey players, Gretzky responded:
"A GOOD hockey player plays where the puck is. A GREAT hockey player plays where the puck is going to be".
Can the same principle be applied to business? (More)

Online advertising will overtake TV in 2017

May 2nd, 2017 · No Comments

According to reports by Zenith media, online advertising will overtake TV in 2017. Here are more stats related to advertising trends:
– Total global ad spend: $543 billion
– 34% of total ad spending spent online
– 20% of total global ad spending spent on two companies: Google and Facebook
– Mobile advertising will overtake desktop advertising in 2017

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The Age of Word of Mouth

May 2nd, 2017 · No Comments

We live in the age of word of mouth, or word of mouse if you will… With the growth of the Internet and social media, word of mouth is going to play an even more important role in the future given that today’s consumers need only one mouse click and just a few seconds to spread the word. Read more in Ivan’s new article in Business in Vancouver: https://www.biv.com/article/2017/4/word-mouth-marketings-way-future-digital-world/

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Mobile Internet Advertising to Overtake Desktop Advertising in 2017

May 2nd, 2017 · No Comments

Mobile will overtake desktop to become the primary internet advertising medium in 2017… according to Zenith Media: https://www.zenithmedia.com/mobile-internet-advertising/

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Top Eight Careers of the Future in Canada

September 19th, 2016 · No Comments

According to Monster.ca (presented via Global News), there are the top eight careers of the future in Canada:.

1. Teacher
2. Information security analyst
3. Market research analyst
4. Construction manager
5. Lawyer
6. Registered nurse
7. Software developer
8. Marketing manager

According to Boswell (director of marketing at Monster.ca), overall, health care– and technology-related positions will dominate Canada’s job market in future.

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Blue Ocean Strategy

June 3rd, 2016 · No Comments

Blue ocean strategy is a new strategic approach created by Chan Kim and Renée Mauborgne based on simultaneous pursuit of differentiation and low cost to create a “blue ocean” , i.e. uncontested market space. Read more: https://www.blueoceanstrategy.com/

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Can You Say What Your Strategy Is?

February 18th, 2016 · No Comments

Can you summarize your company’s strategy in 35 words or less? In this amazing HBR article Collis and Rukstad stress the importance of putting together a simple strategy statement as “a guiding light for making difficult choices”. Here is an example of a strategy statement provided in their article:

Edward Jones aims to “grow to 17,000 financial advisers by 2012 by offering trusted and convenient face-to-face financial advice to conservative individual investors who delegate their financial decisions, through a national network of one-financial-adviser offices”

According to the authors, there are three critical components of a good strategy statement: objective, scope (domain) and advantage. Read More!

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What is Strategy?

February 6th, 2016 · No Comments

Here is an amazing article by Michael Porter published in Harvard Business Review that helps one better understand what strategy really is. Let me try to paraphrase Michael Porter’s definitions of strategy here:

– Strategy is the creation of a unique and valuable position involving a different set of activities.
– Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
– The essence of strategy is in the activities – choosing to perform activities differently or to perform different activities than rivals.
– Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do.
– Strategy is … defining and communicating company’s unique position, making trade-offs, and forging fit among activities.

Check out this Porter’s video “What is Strategy”:

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The “Periodic Table” of Social Media Content Marketing

December 23rd, 2015 · No Comments

Here is the nice inventory of different of social media content formats, content types, social media platforms, sharing triggers and metrics as developed by Chris Lake and EConsultancy:

The_Periodic_Table_of_Content_Marketing

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Contagious!

October 13th, 2015 · No Comments

Why things catch on? How can your campaign go viral? Follow the STEPPS principle put together by Jonah Berger to create your own word of mouth campaign:
– Social currency: give people some “currency” that will make them look good before others (e.g. interesting information, new facts and stats)
– Trigger: use triggers in the environment to prompt people to talk or think about your products (e.g. consuming Kit Kat chocolate with coffee or during the breaks)
– Emotional: focus on feelings rather than on technical qualities of your products
– Public: make your products (or the use of your products) as visible as possible
– Practical value: create really useful products; people tend to share news about products with great value
– Story: create and promote an authentic story about your products that people want to share

Contagious-Framework-STEPPS

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What color should you use for your branding?

September 26th, 2015 · No Comments

Check out this color guide below from Kissmetrics.com… These are the messages that colors send to North American shoppers:

Yellow: Optimistic & youthful; gets attention of window shoppers
Red: Energy; increases heart rate, creates urgency
Blue: Trust & security; associated with banks and businesses
Green: Wealth & relaxation; easiest color for the eyes to process
Orange: Aggressive; call to action: subscribe, buy or sell
Black: Powerful & sleek; luxury product marketing
Pink: Romantic & feminine; product marketing to women and girls
Purple: Soothing & calm; beauty products

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