New Business Trends

Where is the Puck Going?

Where is the Puck Going? header image 1

This blog about new business trends is inspired by Wayne Gretzky's quote.
When asked what made him stand out from many other hockey players, Gretzky responded:
"A GOOD hockey player plays where the puck is. A GREAT hockey player plays where the puck is going to be".
Can the same principle be applied to business? (More)

How are marketing departments going to allocate their budgets in the future?

April 15th, 2014 · No Comments

How are marketing departments allocating budgets? According to research published by Marketing Sherpa, here is how many respondents (% of 821 participants in the survey) plan to INCREASE their spending on the following marketing tactics:

Website: 69% (i.e. 69% of surveyed respondents said they are likely to increase their spending)
e-Mail marketing: 64%
Social media marketing: 63%
SEO/PPC: 58%
Online display ads: 51%
Mobile marketing: 48%
Event marketing and trade shows: 26%
Direct mail: 25%
Print ads: 12%
TV ads: 7%

Read more on Marketing Sherpa’s website.

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e-Learning Boom!

March 26th, 2014 · No Comments

According to BBC’s World Business Report, the global education market is going to grow to $6.3 trillion by 2017 from $5 trillion today. Meanwhile, e-learning, with 23% annual growth, is education’s fastest-growing segment.

e-learning currently constitutes only 2% of the overall education market. That leaves the door open to kick-start the real online learning revolution.

Sebastian Thrun, a Stanford University professor and the founder of Udacity.com, believes that “50 years from now, there will be only 10 institutions in the whole world that deliver higher education”.

Read more in Business in Vancouver.

Cyri Jones and Ivan Surjanovic Business in Vancouver

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The Seven Habits of Successful Online Marketers

March 18th, 2014 · No Comments

(Excerpts from the original article published in Business in Vancouver)

There are many different proven business models and e-marketing strategies on the Internet. In spite of these differences, we will now explore what most Internet entrepreneurs have in common. Inspired by Stephen Covey’s famous book The Seven Habits of Highly Successful People, here is how we see the seven habits of successful Internet marketers:

- Reading and learning
- Looking for gaps
- Testing, testing, testing
- Long-tail thinking
- Educating customers
- Connecting with customers
- Thinking viral

Read the full article.

Cyri Jones and Ivan Surjanovic Business in Vancouver

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Five Tips for Creating Effective Google Ads

March 15th, 2014 · No Comments

Have you ever wondered what makes powerful pay-per-click ads? Remember, you have quite limited space to make AIDA impact (Attention-Interest-Desire-Action). Here are five easy to follow rules:

- Be targeted
- Stress the key benefit
- Provide call to action
- Put the keywords in the display URL
- Take visitors to landing page

Watch this short video and become an expert in creating Google ads that work!

Learn moreabout our online marketing training programs!

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Online Marketing Professional!

March 4th, 2014 · No Comments

iPower Lab is launching a brand new, 100% online training in e-marketing this April. Whether you are looking for a new online / digital marketing career, want to start your own online business, or wish to update your marketing and technology skills, consider one of the three programs for online & digital marketing professionals.

The training will give you a big picture understanding of online marketing strategy, but also hands-on skills for day-to-day implementation of online marketing tactics. The participants will gain skills in the field of Digital Marketing Strategy, SEO, PPC, CMS, Mobile Marketing, Social Media Marketing and Web Analytics.

Lear more at iPower Lab website!

ipowertraining

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Top tech tips for launching a successful crowdfunding campaign!

March 4th, 2014 · No Comments

As published in Business in Vancouver, by Cyri Jones and Ivan Surjanovic

Cyri Jones and Ivan Surjanovic Business in Vancouver

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BizTech Q&A: Free e-book

December 23rd, 2013 · No Comments

BizTech Q&A is our answer to the most common technology questions related to your business, as published in Business in Vancouver in 2013. We are presenting useful tools and tips that will help you stay on top of the newest business and technology trends. Check out our columns on:

- “The Three biggest Internet marketing secrets,”
- “How to put together your social media strategy,”
- “How to achieve exponential growth through viral marketing and word of mouth,”
- “How to create WOW through technology,” and
- “How to build and develop your online community”

to name just a few topics. Download your free e-book here.

BizTech2013b

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Brand Advocacy Index!

December 4th, 2013 · No Comments

Boston Consulting Group (BCG) has introduced a new metric analyzing word-of-mouth, the “Brand Advocacy Index” (BAI). BCG says the word-of-mouth metric is important, considering separate research showing that two-thirds of consumers consult friends and family before purchasing, and half consult consumer opinions online. Read more.

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The biggest e-commerce spending day in history

December 4th, 2013 · No Comments

According to many researchers, the Cyber Monday (December 2nd) was the biggest e-commerce spending day in US history. Adobe reports that total online sales grew 16% to hit a new high of $2.29 billion in one single day. According to Adobe, mobile commerce accounted for 18.3% share of total e-commerce sales on Cyber Monday and 24% average across Thanksgiving Day and Black Friday. Read more.

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Online Ad Revenues Up 18%

October 10th, 2013 · No Comments

Online Ad Revenues up 18% year over year in the US in the second quarter of 2013. Revenues have now grown by double-digits on a year-over-year basis for 13 consecutive quarters.

Search retained the largest share of revenues (43%, down from 48% last year), display-related advertising ontinue to be the second-largest format, accounting for 30% of revenues (down from 33% a year earlier). Mobile continues to be the fastest-growing format: mobile revenues were up 145% year-over-year. Read more at MarketingCharts.com

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