This blog about new business trends is inspired by Wayne Gretzky's quote.
When asked what made him stand out from many other hockey players, Gretzky
responded: "A GOOD hockey player plays where the puck is. A GREAT hockey
player plays where the puck is going to be". Can the same principle be
applied to business? (More)
iPower Lab is launching a brand new, 100% online training in e-marketing this April. Whether you are looking for a new online / digital marketing career, want to start your own online business, or wish to update your marketing and technology skills, consider one of the three programs for online & digital marketing professionals.
The training will give you a big picture understanding of online marketing strategy, but also hands-on skills for day-to-day implementation of online marketing tactics. The participants will gain skills in the field of Digital Marketing Strategy, SEO, PPC, CMS, Mobile Marketing, Social Media Marketing and Web Analytics.
BizTech Q&A is our answer to the most common technology questions related to your business, as published in Business in Vancouver in 2013. We are presenting useful tools and tips that will help you stay on top of the newest business and technology trends. Check out our columns on:
- “The Three biggest Internet marketing secrets,”
- “How to put together your social media strategy,”
- “How to achieve exponential growth through viral marketing and word of mouth,”
- “How to create WOW through technology,” and
- “How to build and develop your online community”
to name just a few topics. Download your free e-book here.
Boston Consulting Group (BCG) has introduced a new metric analyzing word-of-mouth, the “Brand Advocacy Index” (BAI). BCG says the word-of-mouth metric is important, considering separate research showing that two-thirds of consumers consult friends and family before purchasing, and half consult consumer opinions online. Read more. Tweet
According to many researchers, the Cyber Monday (December 2nd) was the biggest e-commerce spending day in US history. Adobe reports that total online sales grew 16% to hit a new high of $2.29 billion in one single day. According to Adobe, mobile commerce accounted for 18.3% share of total e-commerce sales on Cyber Monday and 24% average across Thanksgiving Day and Black Friday. Read more. Tweet
Online Ad Revenues up 18% year over year in the US in the second quarter of 2013. Revenues have now grown by double-digits on a year-over-year basis for 13 consecutive quarters.
Search retained the largest share of revenues (43%, down from 48% last year), display-related advertising ontinue to be the second-largest format, accounting for 30% of revenues (down from 33% a year earlier). Mobile continues to be the fastest-growing format: mobile revenues were up 145% year-over-year. Read more at MarketingCharts.com Tweet
The Top 7 Online Marketing Trends That Will Dominate 2014, by Forbes’ magazine contributor, Jayson DeMers:
1. Content Marketing Will be Bigger Than Ever
2. Social Media Marketing Will Require More Diversity
3. Image-Centric Content Will Rule
4. Less Will be More
5. Mobile-Friendly Content Will Be Necessary
6. Ad Retargeting Will Grow in Effectiveness
7. SEO and Social Signals Will Become Even More Intertwined
What exactly is viral marketing? Does it happen online of offline? What are the best examples of viral marketing? How reliable is viral marketing? What is the key to viral marketing success? Find answers to these and more questions in Cyri and Ivan’s column published in “Business in Vancouver”.