New Business Trends

Where is the Puck Going?

Where is the Puck Going? header image 1

This blog about new business trends is inspired by Wayne Gretzky's quote.
When asked what made him stand out from many other hockey players, Gretzky responded:
"A GOOD hockey player plays where the puck is. A GREAT hockey player plays where the puck is going to be".
Can the same principle be applied to business? (More)

Inadequacy vs. Empowerment Marketing: Which One Has More Word of Mouth Potential?

April 13th, 2015 · No Comments

Check out this excellent and inspiring video and article by Jonah Sachs on “Winning the Story Wars” and on Inadequacy Marketing vs. Empowerment Marketing.

Here is a quick recap of Sach’s ideas in his own words:

“Since the emergence of modern marketing, professional communicators have relied on the “inadequacy approach”. Tell your audience that the world is dangerous, that they lack what they need, that they don’t quite fit in. Then offer the magic cure — your product.

Can marketers get in on this? Of course — if they catch up with the times. They need to recognise that nobody wants to push an anxiety-provoking message to their network. That would destroy the sender’s social capital. So such messages can’t find viral pick-up. But messages based on empowerment, which make the audience the hero and remind them of how full of potential they are, are proving to be social-media ready.”

Read more in “Jonah Sachs “The story of inadequacy marketing is over”

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Free Mini Course in Social Media Marketing

December 25th, 2014 · No Comments

Take a free Mini Course in Social Media Marketing by Ivan & iPower Lab!
http://www.ipowerlab.com/mini-course-in-social-media/

MiniCourseSocialMedia

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101 Digital Marketing Tips for 2015

December 25th, 2014 · No Comments

FREE slide show presentation: 101 Digital Marketing Tips for 2015 from Ivan & iPowerLab!
http://www.ipowerlab.com/wp-content/uploads/2014/12/101DigitalMarketingTips-2015.pdf

101Tips

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Generation IP: 2025

October 21st, 2014 · No Comments

An in-depth study carried out by Virgin Media Business and The Future Laboratory which provides an insight into what our digital world may look like as soon as in the year 2025.

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Zero Marginal Cost Society!

October 14th, 2014 · No Comments

After describing his “Energy Internet” in his book “Third Industrial Revolution” (2011), in “The Zero Marginal Cost Society” (2014) Rifkin describes “The Internet of Things” and how we are approaching an era with nearly free goods and services… http://www.thezeromarginalcostsociety.com/

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Mobile Marketing Growth

October 2nd, 2014 · No Comments

Mobile Marketing Growth: from 2.1% (2010) to 59% (estimated in 2017) share in search advertising!

According to eMarketer, in 2010, a mere 2.1% of all digital search ad dollars were spent on mobile devices. That amount increased 22.1% in 2013 and is expected to surpass 59% by 2017.

Read more about mobile marketing stats and tips in Forbes.

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Ten Things About Telling Stories I learned from Seth Godin

September 24th, 2014 · No Comments

We live in the age of word of mouth and viral marketing. Word of mouth is the most powerful instrument of marketing according to Seth Godin. In his books “All Marketers are Liars” and “Ideavirus”, Seth Godin outlines the principles of successful word of mouth marketing and story telling. I have tried to recap those facts and principles for you in only ten points:

1) No one buys facts, they buy a story

2) Either you are going to tell stories that spread, or you will become irrelevant.

3) Great stories match consumers’ worldview ; each person has a different worldview, i.e. set of beliefs and biases. Their worldview is the lens they use to determine whether or not they are going to believe a story.

4) Frames are elements of a story used to leverage the worldview a consumer already has. In other words, frame is a way you hang a story on to a consumer’s existing worldview.

5) You have to live the story. The story has to be true and authentic.

6) People only notice the new.

7) The best way to create a story is to tell that story to yourself

8) The best stories promise to fulfill the wishes of a consumer’s worldview. They may offer a shortcut, a miracle, money, social success, safety, ego, fun, pleasure, belonging notice the new.

9) Invent entirely new story that is framed around the worldview of an underserved community.

10) The only story that work and spread are the “I can’t believe that!” stories… your story must be remarkable (“a purple cow“).

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Online Training in Digital Marketing!

July 8th, 2014 · No Comments

Online training in digital marketing! Get a better job, enhance your resume, or start your own online business! This certificate-based, 100% online course will give you a big picture understanding of online marketing strategy, but also hands-on skills for day-to-day implementation of online marketing tactics. The participants will gain skills in the field of digital marketing strategy, SEO, PPC, CMS, mobile marketing, social media marketing and web analytics. The course starts on August 7th. Save $50 – $150.00 before July 15th. Save your spot today!

ipowertraining

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From 4Ps to 4Es of Marketing!

June 14th, 2014 · No Comments

Nice overview of how marketing is changing today by Brian Fetherstonhaugh and Ogilvy. From 4Ps to 4Es:

Product – > Experience
Price -> Exchange
Promotion – > Evangelism
Place – > Everywhere

Read more here

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How are marketing departments going to allocate their budgets in the future?

April 15th, 2014 · No Comments

How are marketing departments allocating budgets? According to research published by Marketing Sherpa, here is how many respondents (% of 821 participants in the survey) plan to INCREASE their spending on the following marketing tactics:

Website: 69% (i.e. 69% of surveyed respondents said they are likely to increase their spending)
e-Mail marketing: 64%
Social media marketing: 63%
SEO/PPC: 58%
Online display ads: 51%
Mobile marketing: 48%
Event marketing and trade shows: 26%
Direct mail: 25%
Print ads: 12%
TV ads: 7%

Read more on Marketing Sherpa’s website.

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