Where is the Puck?

What exactly is viral marketing? Does it happen online of offline? What are the best examples of viral marketing? How reliable is viral marketing? What is the key to viral marketing success? Find answers to these and more questions in Cyri and Ivan’s column published in “Business in Vancouver”.

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According to Spencer Spinnell, Director at Emerging Platforms at Google, 97% of consumer purchase decisions start on the Internet, yet less than 6% of the total transactions actually happen on the Internet. That said, smart phones with NFC are Spinnel’s next big bet:

(also published on : http://joelchambers77.wordpress.com/ Tweet

Written by Cyri Jones and Ivan Surjanovic, as published in our BIZTECH 101 column in “Business in Vancouver”

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About fifty years ago, Al Ries and Jack Trout introduced now famous concept of marketing positioning. Laura Ries, Al’s daughter, explains now that in today’s age “visual consistency is even more important than verbal consistency.” Laura suggests to make sure to “connect with consumers with a visual hammer, not with verbal nails!”. Click here to learn more (published on AdAge.com).

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Happy holidays and all the best in 2013! As usual around this time of the year, here is Lars and Ivan’s new, updated edition of “101 Internet Marketing Tips“. Enjoy it and share it with your friends!

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Here a few tools that can help you track the buzz of your brand on the social media:

How Sociable are you: Measuring the magnituted of your brand – http://www.howsociable.com

How influential are you: http://www.peoplebrowsr.com/

Monitoring buzz on Twitter:

http://monitter.com/
http://trendsmap.com
http://trendistic.com
http://www.tweetreach.com Tweet

Seth Godin argues the we live in the age of a major marketing paradigm shift: the way we make a change is not by using money or power, but by leading and empowering a small group of people to share ideas and values, and to create a movement. Here is Godin’s presentaton “The Tribes We Lead” as presented on TED:

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Where is the technology going? Check out Google’s self-driving car project here…

Oh, thanks to Siavash, my student at the Capilano University, who brought this to my attention…

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World’s renowned statistician, Hans Rosling, shows how all the countries of the world have developed since 1809 – 200 years ago.

Note dramatic growth both in income per person and in the life expectancy (life expectancy doubled from forty to more than eighty years of age).

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Be part of my research on the WOW! factor! Please answer this short survey even if you did the similar survey before:
www.surveymonkey.com/s/wom3

It takes only several minutes. THANKS!

I will share my research results on this blog in the future.

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