Online training in digital marketing! Get a better job, enhance your resume, or start your own online business! This certificate-based, 100% online course will give you a big picture understanding of online marketing strategy, but also hands-on skills for day-to-day implementation of online marketing tactics. The participants will gain skills in the field of digital marketing strategy, SEO, PPC, CMS, mobile marketing, social media marketing and web analytics. The course starts on August 7th. Save $50 – $150.00 before July 15th. Save your spot today!
July 8th, 2014 · No Comments
June 14th, 2014 · No Comments
Nice overview of how marketing is changing today by Brian Fetherstonhaugh and Ogilvy. From 4Ps to 4Es:
Product – > Experience
Price -> Exchange
Promotion – > Evangelism
Place – > Everywhere
Read more here…
April 15th, 2014 · No Comments
How are marketing departments allocating budgets? According to research published by Marketing Sherpa, here is how many respondents (% of 821 participants in the survey) plan to INCREASE their spending on the following marketing tactics:
Website: 69% (i.e. 69% of surveyed respondents said they are likely to increase their spending)
e-Mail marketing: 64%
Social media marketing: 63%
Online display ads: 51%
Mobile marketing: 48%
Event marketing and trade shows: 26%
Direct mail: 25%
Print ads: 12%
TV ads: 7%
Read more on Marketing Sherpa’s website.
March 26th, 2014 · No Comments
According to BBC’s World Business Report, the global education market is going to grow to $6.3 trillion by 2017 from $5 trillion today. Meanwhile, e-learning, with 23% annual growth, is education’s fastest-growing segment.
e-learning currently constitutes only 2% of the overall education market. That leaves the door open to kick-start the real online learning revolution.
Sebastian Thrun, a Stanford University professor and the founder of Udacity.com, believes that “50 years from now, there will be only 10 institutions in the whole world that deliver higher education”.
Read more in Business in Vancouver.
March 18th, 2014 · No Comments
(Excerpts from the original article published in Business in Vancouver)
There are many different proven business models and e-marketing strategies on the Internet. In spite of these differences, we will now explore what most Internet entrepreneurs have in common. Inspired by Stephen Covey’s famous book The Seven Habits of Highly Successful People, here is how we see the seven habits of successful Internet marketers:
- Reading and learning
- Looking for gaps
- Testing, testing, testing
- Long-tail thinking
- Educating customers
- Connecting with customers
- Thinking viral
Read the full article.
March 15th, 2014 · No Comments
Have you ever wondered what makes powerful pay-per-click ads? Remember, you have quite limited space to make AIDA impact (Attention-Interest-Desire-Action). Here are five easy to follow rules:
- Be targeted
- Stress the key benefit
- Provide call to action
- Put the keywords in the display URL
- Take visitors to landing page
Watch this short video and become an expert in creating Google ads that work!
Learn moreabout our online marketing training programs!
March 4th, 2014 · No Comments
iPower Lab is launching a brand new, 100% online training in e-marketing this April. Whether you are looking for a new online / digital marketing career, want to start your own online business, or wish to update your marketing and technology skills, consider one of the three programs for online & digital marketing professionals.
The training will give you a big picture understanding of online marketing strategy, but also hands-on skills for day-to-day implementation of online marketing tactics. The participants will gain skills in the field of Digital Marketing Strategy, SEO, PPC, CMS, Mobile Marketing, Social Media Marketing and Web Analytics.
Lear more at iPower Lab website!
March 4th, 2014 · No Comments
December 23rd, 2013 · No Comments
BizTech Q&A is our answer to the most common technology questions related to your business, as published in Business in Vancouver in 2013. We are presenting useful tools and tips that will help you stay on top of the newest business and technology trends. Check out our columns on:
- “The Three biggest Internet marketing secrets,”
- “How to put together your social media strategy,”
- “How to achieve exponential growth through viral marketing and word of mouth,”
- “How to create WOW through technology,” and
- “How to build and develop your online community”
to name just a few topics. Download your free e-book here.
December 4th, 2013 · No Comments
Boston Consulting Group (BCG) has introduced a new metric analyzing word-of-mouth, the “Brand Advocacy Index” (BAI). BCG says the word-of-mouth metric is important, considering separate research showing that two-thirds of consumers consult friends and family before purchasing, and half consult consumer opinions online. Read more. Tweet