New Business Trends

Where is the Puck Going?

Where is the Puck Going? header image 1

This blog about new business trends is inspired by Wayne Gretzky's quote.
When asked what made him stand out from many other hockey players, Gretzky responded:
"A GOOD hockey player plays where the puck is. A GREAT hockey player plays where the puck is going to be".
Can the same principle be applied to business? (More)

Generation IP: 2025

October 21st, 2014 · No Comments

An in-depth study carried out by Virgin Media Business and The Future Laboratory which provides an insight into what our digital world may look like as soon as in the year 2025.

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Zero Marginal Cost Society!

October 14th, 2014 · No Comments

After describing his “Energy Internet” in his book “Third Industrial Revolution” (2011), in “The Zero Marginal Cost Society” (2014) Rifkin describes “The Internet of Things” and how we are approaching an era with nearly free goods and services… http://www.thezeromarginalcostsociety.com/

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Mobile Marketing Growth

October 2nd, 2014 · No Comments

Mobile Marketing Growth: from 2.1% (2010) to 59% (estimated in 2017) share in search advertising!

According to eMarketer, in 2010, a mere 2.1% of all digital search ad dollars were spent on mobile devices. That amount increased 22.1% in 2013 and is expected to surpass 59% by 2017.

Read more about mobile marketing stats and tips in Forbes.

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Ten Things About Telling Stories I learned from Seth Godin

September 24th, 2014 · No Comments

We live in the age of word of mouth and viral marketing. Word of mouth is the most powerful instrument of marketing according to Seth Godin. In his books “All Marketers are Liars” and “Ideavirus”, Seth Godin outlines the principles of successful word of mouth marketing and story telling. I have tried to recap those facts and principles for you in only ten points:

1) No one buys facts, they buy a story

2) Either you are going to tell stories that spread, or you will become irrelevant.

3) Great stories match consumers’ worldview ; each person has a different worldview, i.e. set of beliefs and biases. Their worldview is the lens they use to determine whether or not they are going to believe a story.

4) Frames are elements of a story used to leverage the worldview a consumer already has. In other words, frame is a way you hang a story on to a consumer’s existing worldview.

5) You have to live the story. The story has to be true and authentic.

6) People only notice the new.

7) The best way to create a story is to tell that story to yourself

8) The best stories promise to fulfill the wishes of a consumer’s worldview. They may offer a shortcut, a miracle, money, social success, safety, ego, fun, pleasure, belonging notice the new.

9) Invent entirely new story that is framed around the worldview of an underserved community.

10) The only story that work and spread are the “I can’t believe that!” stories… your story must be remarkable (“a purple cow“).

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Online Training in Digital Marketing!

July 8th, 2014 · No Comments

Online training in digital marketing! Get a better job, enhance your resume, or start your own online business! This certificate-based, 100% online course will give you a big picture understanding of online marketing strategy, but also hands-on skills for day-to-day implementation of online marketing tactics. The participants will gain skills in the field of digital marketing strategy, SEO, PPC, CMS, mobile marketing, social media marketing and web analytics. The course starts on August 7th. Save $50 – $150.00 before July 15th. Save your spot today!

ipowertraining

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From 4Ps to 4Es of Marketing!

June 14th, 2014 · No Comments

Nice overview of how marketing is changing today by Brian Fetherstonhaugh and Ogilvy. From 4Ps to 4Es:

Product – > Experience
Price -> Exchange
Promotion – > Evangelism
Place – > Everywhere

Read more here

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How are marketing departments going to allocate their budgets in the future?

April 15th, 2014 · No Comments

How are marketing departments allocating budgets? According to research published by Marketing Sherpa, here is how many respondents (% of 821 participants in the survey) plan to INCREASE their spending on the following marketing tactics:

Website: 69% (i.e. 69% of surveyed respondents said they are likely to increase their spending)
e-Mail marketing: 64%
Social media marketing: 63%
SEO/PPC: 58%
Online display ads: 51%
Mobile marketing: 48%
Event marketing and trade shows: 26%
Direct mail: 25%
Print ads: 12%
TV ads: 7%

Read more on Marketing Sherpa’s website.

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e-Learning Boom!

March 26th, 2014 · No Comments

According to BBC’s World Business Report, the global education market is going to grow to $6.3 trillion by 2017 from $5 trillion today. Meanwhile, e-learning, with 23% annual growth, is education’s fastest-growing segment.

e-learning currently constitutes only 2% of the overall education market. That leaves the door open to kick-start the real online learning revolution.

Sebastian Thrun, a Stanford University professor and the founder of Udacity.com, believes that “50 years from now, there will be only 10 institutions in the whole world that deliver higher education”.

Read more in Business in Vancouver.

Cyri Jones and Ivan Surjanovic Business in Vancouver

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The Seven Habits of Successful Online Marketers

March 18th, 2014 · No Comments

(Excerpts from the original article published in Business in Vancouver)

There are many different proven business models and e-marketing strategies on the Internet. In spite of these differences, we will now explore what most Internet entrepreneurs have in common. Inspired by Stephen Covey’s famous book The Seven Habits of Highly Successful People, here is how we see the seven habits of successful Internet marketers:

- Reading and learning
- Looking for gaps
- Testing, testing, testing
- Long-tail thinking
- Educating customers
- Connecting with customers
- Thinking viral

Read the full article.

Cyri Jones and Ivan Surjanovic Business in Vancouver

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Five Tips for Creating Effective Google Ads

March 15th, 2014 · No Comments

Have you ever wondered what makes powerful pay-per-click ads? Remember, you have quite limited space to make AIDA impact (Attention-Interest-Desire-Action). Here are five easy to follow rules:

- Be targeted
- Stress the key benefit
- Provide call to action
- Put the keywords in the display URL
- Take visitors to landing page

Watch this short video and become an expert in creating Google ads that work!

Learn moreabout our online marketing training programs!

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