This blog about new business trends is inspired by Wayne Gretzky's quote.
When asked what made him stand out from many other hockey players, Gretzky
responded: "A GOOD hockey player plays where the puck is. A GREAT hockey
player plays where the puck is going to be". Can the same principle be
applied to business? (More)
My students in Business Strategy at the Capilano University were asked to discover and research trends that will shape our future in the next five years or so. Here are their findings/topics:
M-Commerce
Social Shopping
Mutant ads (consumer generated ads)
Online learning
Eco Retail
Retail Renaissance
Customer Centricity
Conscious Capitalism
QR Codes
Twitter Marketing
Crowdsourcing
Collaborative Consumption
Lo-So : Location Based Social Networking
Fair Trade
Tribal Marketing
Islamic Banking
Smart Home Monitoring
Near Field Communication
Viral Videos
Second Hand Online Sales
Freenomics
Robotic Employees
Recommerce
F-Factor
Gold Trend
LED Lighting
Ageing Baby Boomer Generation
Micro-lending
Fair Trade
Mobile VoIP (mVoIP)
Augmented Reality
Smart TV
RFID
Location based marketing
Nextism
WIreless technology
Mobile marketing
Tryvertising
Online social fundraising
Excusumption
Mobile banking
Leaderless organizations
Geo Targeting
Maturialism
During my recent presentation at TEDx in Vancouver, I promised to put here more information on my Word of Mouth Equity formula for those who expressed interest to learn more. As a matter of fact, my article on WOM equity formula has already been published on this blog before (click here to view the article). Please note, however, that the full, extended word of mouth equity formula will be presented on whereispuck.com a bit later – only after it gets published in one of the marketing scholarly journals. Stay tuned!
A special gift for all TED attendees and Whereispuck.com guest: Lars and Ivan’s free e-book on e-marketing: “101 Internet Marketing Tips 2011″. Download here and enjoy!
One of the most respected marketing experts of our times, summarizes his approach to marketing in 17 minutes only. This is becoming a marketing classic! Enjoy.
American department store magnate John Wanamaker (1838-1922), once said: “Half the money I spend on ADVERTISING is wasted. The trouble is I don’t know which half.” However, we now have more and more tools to track our marketing effectiveness. Here is one – Search Engine Marketing Calculator – feel free to download and share this Excel tool
Independently organized TED event in Vancouver at Capilano University: presenting shifts in digital technology, demographic expectations and cultural diversity… Learn more
Seth Godin argues that after the industrial revolution, we are going to have the revolution of connection: “when everyone has a laptop and connection to the world, then everyone owns a factory… We have the ability to come together virtually…The future feels a lot more like marketing–it’s impromptu, it’s based on innovation and inspiration, and it involves connections between and among people–and a lot less like factory work…” says Godin. My comment: note that the technical connection is just the vehicle for change: the innovation and inspiration are the essence of this revolution.
These are the trends that are going to play important role in the future business as selected by students in Ivan’s Business Strategy class at Capilano University:
- M2M (Machine to Machine Communication)
- Gamification (= the integration of game mechanics in non-game environments to increase audience engagement, loyalty, and fun. )
- Consumer bartering
- Cloud computing
- Brand butler (=focusing on assisting consumers to make the most of their daily lives)
- QR codes
- Random Acts of Kindness (R.A.K.)
- Mutant ads (= online mockery of ads)
- Tribal marketing (using tribal interactions as a way to market and sell products and ideas)
- Innovation Extravaganza
- The F Factor (Friends, Fans, and Followers and their influence on consumer’s buying decisions)
- Location Based Services
- Slow Movement (a cultural shift toward slowing down life’s pace)
- Augmented Reality (AR) (live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input)
- P2P Lending (Peer to Peer lending)
- Near field communication
- Planned Spontaneity (the use of real time geo-location services to contact nearby consumers)
- Viral videos
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