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Where is the Puck Going?

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Entries from November 2006

Advertising Just Changed: Advertainment and YouTube

November 25th, 2006 · 1 Comment

Advertising just changed thanks to the broadband Internet, particularly YouTube.com and similar video file sharing web sites. In addition to classic 30 seconds video (TV) commercials, advertising agencies are now creating new type of commercials for their clients. Here is how these commercials are different: They are created specially for web audience, and uploaded on […]

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Tags: New Internet Marketing Trends

Know-Wow! (2): Delighting is the Three Dimensional “Game” Based on THE GOLDEN RULE

November 11th, 2006 · Add Comment

…Part two of the story of KNOW-WOW, delighting and business success To really delight, you need to constantly have in mind and apply the golden rule: Treat others as you would like to be treated! Customers Do unto your customers as you would have them do unto you! Remember: always try to be nice to […]

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Tags: "Know-Wow" · Viral Marketing