Where is the Puck?

Advertising just changed thanks to the broadband Internet, particularly YouTube.com and similar video file sharing web sites. In addition to classic 30 seconds video (TV) commercials, advertising agencies are now creating new type of commercials for their clients. Here is how these commercials are different:

• They are created specially for web audience, and uploaded on free peer to peer social networking web sites (like YouTube)
• They last longer than TV ads: at least 3-5 minutes
• They are always entertaining (“Advertainment”) and sometimes viral
• They are often “hiding” their true advertising nature, at least at the beginning of the movie. They look like video files uploaded by “us” (regular web site visitors), and not by companies with huge advertising budgets

Check out this GREAT ad about guy called Hal who is having all kind of problems with his server. Guess what, this funny video file is actually smart commercial, created by Symantec for YouTube:

Advertising just changed thanks to YouTube! Call it “Advertubing” if you want…