Where is the Puck?

Great overview of Marketing, or I should say Internet Marketing Trends for 2007. The 7 trends according to Rohit are:
1. Sharing a Corporate Personality
2. Widget Marketing
3. Social Media Optimization
4. AutoTagging and AutoSorting
5. Human Filtered Search
6. Contentcasting
7. Online Identity Shifting
Note the trend #5 - “Human filtered search”. Another name for what I called “wiki-based” search in […]

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The Future of Search: Part Two
In my previous post dated Dec 22nd, I described the discovery engines as the future of web search. Another new important development has just been announced by Jimmy Wales, the founder of Wikipedia (user edited online encyclopedia). Mr. Wales revealed his intentions to build “wiki” based […]

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Can you spot trends just by learning what people search? Yes, according to Google. Google processes all searches on its search engines worldwide and produces a report called “The Zeitgeist: general intellectual, moral, and cultural climate of an era”:
http://www.google.com/intl/en/press/zeitgeist2006.html
Here are four of the top ten most popular search terms that got […]

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Is your current or potential business considered “hot” for 2007? Maybe it is time to redefine your business to make it hotter? Remember, you need to reinvent your business every five years or so. Review these trends and ideas as published by Entrepreneur magazine:
http://www.entrepreneur.com/hotcenter
Enjoy!

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It all started with Amazon and its now famous recommendation engine: “Customers who bought items in your shopping cart also bought…”. It was so intelligent marketing strategy. But most importantly, customers loved it!
Many other web sites have followed, for example:

www.pandora.com: customized online radio station (“your personal DJ”) helps you discover music songs and artists […]

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