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The Future of Marketing – As Published on American Marketing Association Web Site

January 31st, 2007 · Add Comment

Gian Fulgoni, founder and chairman of comScore, did a survey specifically for the AMA and Mplanet 2006.

Check out this article here. Some of the facts and predictions that caught my attention:

- Broadband Internet users now spend $224 per month online
- Consumer online spending should total $170 billion by the end of the year. $53 billion on travel
- Internet ad revenues are up 36% over a year ago, and search is 40% of that total revenue
- Google controls at least 45% of all searches
- The revenge of the bricks-the-mortar retailers: their online growth far outpaces that of the pure-play Internet retailers
- Social networking (youtube.com, myspace.com, craigslist.com) rapidly growing
- Tremendous future for advertising on user-generated content sites

Tags: New Internet Marketing Trends · New Marketing Trends

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