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Where is the Puck Going?

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Entries from February 2007

Know-Wow! (4): The Low of Wow (or the “10-300 Principle”)

February 28th, 2007 · Add Comment

Part 4 on KNOW-WOW!: the art of delighting to achieve success in business. You all know of Pareto’s 20-80 principle. It says that 20% of your input (products, markets, customers) will bring you 80% of your overall output. Well, the input-output imbalance holds true here as well. Actually, this imbalance proves to be even more […]

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Tags: "Know-Wow" · Viral Marketing

Know-Wow! (3): Delighting = Giving

February 23rd, 2007 · Add Comment

Part 3 on KNOW-WOW!: the art of delighting to achieve success in business. The best way to delight is to GIVE: give more than your customers would normally expect. This is actually the tough part. We have been taught that business success is all about receiving or TAKING. Right? Think again. Those who have learned […]

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Tags: "Know-Wow" · Viral Marketing

Google Trends – Great Interactive Tool to Research Trends

February 9th, 2007 · Add Comment

Check out one of the newest interactive tools for trend discovery and trend tracking. The tool is still in its development stage: it can be found on Google Labs (http://www.google.com/trends). The underlying assumption here is that the trends can be identified based on what people search for on the Internet. The more searches for particular […]

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Tags: Trend Tools