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Know-Wow! (3): Delighting = Giving

February 23rd, 2007 · Add Comment

Part 3 on KNOW-WOW!: the art of delighting to achieve success in business.

The best way to delight is to GIVE: give more than your customers would normally expect.

This is actually the tough part. We have been taught that business success is all about receiving or TAKING. Right? Think again. Those who have learned the art of giving proved to be the best “receivers”. The business is the dynamic balance between giving and receiving.

Don’t wait to become success to start giving… If your goal is to “receive” (money, reputation, status…) then START with giving! The same principle applies both on individual and corporate level. Remember the golden rule?

Tags: "Know-Wow" · Viral Marketing

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