New Business Trends

Where is the Puck Going?

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Entries from May 2007

Digital Furniture!

May 30th, 2007 · 4 Comments

Microsoft is working on a coffee-table-shaped “surface computer” … based on Bill Gates’ view of a future where the mouse and keyboard are replaced by more natural interaction using voice, pen and touch… “Microsoft Surface” will allow people to touch and move objects on screen for everything from digital finger painting and jigsaw puzzles to […]

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Tags: New Products · Technology Innovations

Podcasting Everywhere!

May 30th, 2007 · Add Comment

According to research done by eMarketer podcasting is trend not exclusively reserved for young people students and alike. Note these facts: – Most iTunes podcasts (31%) are done by individuals with $100,000+ household income – Most iTunes podcasts (47%) are done by those with College / graduate degree – 69% of iTunes podcasts are done […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

HotTrends by Google: New Trend Tracking Tool

May 23rd, 2007 · Add Comment

Google has recently launched new tool designed to help you identify new trends. In addition to already existing tools Google Trends and Zeitgeist Google will now also enable tracking list of the current top 100 fastest rising search trends and it will be refreshed several times daily. Check out http://www.google.com/trends/hottrends.Tweet

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Tags: Trend Tools

Advergaming!

May 16th, 2007 · 1 Comment

I wrote about advertainment and Youtube earlier on this blog… Here is similar yet special new form of advertising: ADVERGAMING. Integrating advertising messages in Internet Games. Brands like Skittles, Chips Ahoy, Cheetos, Mountain Dew have already been using this new approach. Many believe this will work out well for two reasons a) high emotional context […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

Web 3.0!

May 16th, 2007 · Add Comment

As we have just figured what is meant by Web 2.0 (user generated content; interaction; putting YOU in charge) there is now talk about Web 3.0! The new web (Semantic web or Web 3.0) will become more intelligent by transforming web pages into web database. Discovery engines (described before on this blog) are just the […]

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Tags: New Business Trends · New Internet Marketing Trends · Technology Innovations

Marketing Trends as Presented on AMA Conference, BC Chapter, May 2007

May 12th, 2007 · Add Comment

Marketing Trends – According to Dennis L. Dunlap, CEO of American Marketing Association (as presented on AMA Conference, BC Chapter, May 11, 2007): 1. Empowered Consumer 2. New Media 3. Audience Fragmentation 4. Mass Customization 5. Channel Power 6. More Commoditization 7. Globalization 8. Profitable Growth Quest OK, but how do you win in the […]

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Tags: New Business Trends · New Marketing Trends