New Business Trends

Where is the Puck Going?

Where is the Puck Going? header image 2

Advergaming!

May 16th, 2007 · 1 Comment

I wrote about advertainment and Youtube earlier on this blog… Here is similar yet special new form of advertising: ADVERGAMING. Integrating advertising messages in Internet Games. Brands like Skittles, Chips Ahoy, Cheetos, Mountain Dew have already been using this new approach. Many believe this will work out well for two reasons a) high emotional context while playing the game b) deloping first loyalty among young people.

Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

1 response so far ↓

Leave a Comment