Where is the Puck?

I wrote about advertainment and Youtube earlier on this blog… Here is similar yet special new form of advertising: ADVERGAMING. Integrating advertising messages in Internet Games. Brands like Skittles, Chips Ahoy, Cheetos, Mountain Dew have already been using this new approach. Many believe this will work out well for two reasons a) high emotional context while playing the game b) deloping first loyalty among young people.