Where is the Puck?

Nestle has recently launched marketing campaign to design new box of SMARTIES! Kids would play on smarties.ca website, add colours , design their own box and hopefully win great awards. Smart, indeed! Intelligent way to involve your target audience, to INTERACT with them and get their interest and loyalty. More and more companies will […]

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Great article on Ad Age by Mark Simon about ten online marketing trends to IGNORE. Check them out here. Yes, I agree that we need to ignore some new “trends”. They are just fads and won’t prove the test of time. However, I would disagree with Mark regarding marketing potential of virtual […]

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According to Martha Barletta we tend to slice the market into various niches, but we foolishly ignore distinction between male and female cultures. Instead, we need to start marketing to women, we need to appreciate women’s approach to thinking, feeling, buying and shopping. Here are a number of key strategies how to market to […]

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