Where is the Puck?

According to Martha Barletta we tend to slice the market into various niches, but we foolishly ignore distinction between male and female cultures. Instead, we need to start marketing to women, we need to appreciate women’s approach to thinking, feeling, buying and shopping. Here are a number of key strategies how to market to women, as stated in Tom Peter’s and Martha Barletta’s book “Essentials” (partial list):
* BE HER EQUAL: Cast your pitch to women in peer-to- peer terms, rather than top-down terms
* JOIN HER: Remember, you are selling to “we” (mindset), not “me”
* HUMOR HER
* LEND HER AN EAR: Listen, listen closely, and then (but only then) go into sales mode
* LISTEN TO HER “LIST”: Explore the longer list of factors that women bring to every purchase
* SHOW HER MORE: For women no detail is too small
* REACH HIM, TOO: Stop worrying that your efforts will be a turn off for men. If you surprise and delight women, you will attract men, too!