Great article on Ad Age by Mark Simon about ten online marketing trends to IGNORE. Check them out here. Yes, I agree that we need to ignore some new “trends”. They are just fads and won’t prove the test of time. However, I would disagree with Mark regarding marketing potential of virtual world. Mark suggested to ignore anything that has to do anything with virtual worlds like Second Life. Well.. I think Mark is going to far with that one… Note that there is certain segment of population who LOVES virtual worlds. They likely share similar demographics and/or the same interests. Why not target them if our brands are for the same target market? After all, there are more than 9 million residents of Second Life and about US $ 1,000,000 is being traded every day. Marketing on virtual worlds has to be done intelligently though: it has to be better integrated into overall virtual world experience.
Online Marketing “Trends” to Ignore: Is Virtual World Marketing One of Them? Nope.
September 14th, 2007 · 1 Comment
Tags: New Internet Marketing Trends · New Business Trends · New Marketing Trends
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1 Matt // Sep 14, 2007 at 5:19 pm
This guy has some good opinions on most things, however, I disagree with his opinion on Twitter.
(”I’m eating a tangerine,” “I’m waiting for a plane,” “I want a Big Mac”) is interesting enough to serve as the basis for a viable advertising platform.”
Apparently, he has completely missed the boat and does not understand social networking whatsoever. Twitter will be huge and its integration capabilities are huge. Failure to see its potential as a valuable advertising platform is completely ignorant.
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