Nestle has recently launched marketing campaign to design new box of SMARTIES! Kids would play on smarties.ca website, add colours , design their own box and hopefully win great awards. Smart, indeed! Intelligent way to involve your target audience, to INTERACT with them and get their interest and loyalty. More and more companies will adopt this model of “interactive marketing” in the coming years.


1 response so far ↓
1 keri // Jan 2, 2008 at 4:49 pm
how do we design the box
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