Nestle has recently launched marketing campaign to design new box of SMARTIES! Kids would play on smarties.ca website, add colours , design their own box and hopefully win great awards. Smart, indeed! Intelligent way to involve your target audience, to INTERACT with them and get their interest and loyalty. More and more companies will adopt this model of “interactive marketing” in the coming years.
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3 responses so far ↓
1 keri // Jan 2, 2008 at 4:49 pm
how do we design the box
2 Co-creation! // May 29, 2008 at 9:50 am
[...] already discussed this phenomena earlier in this blog, but we used to call it “Interactive marketing”? Nevertheless, this IS a [...]
3 Duncan // Jun 14, 2008 at 6:16 am
We have been discussing this type of Interactive marketing in Finland and describing it as Mass customization. It plays a market reaserch roll, a differentiation strategy roll and gets the consumer involved. Take a look at Nike ID http://nikeid.nike.com/nikeid/index.jhtml?_requestid=2315372
You can get your own Custom Nike’s for a reasonable price.
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