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Where is the Puck Going?

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Entries from November 2007

4Ps of Marketing No Longer Enough!

November 8th, 2007 · Add Comment

I went to the Ikea store the other day. Time and again I am amazed with the way they do their business. No wonder they are one of the world’s most successful companies. No wonder their owner, Mr. Ingvar Kamprad, is ranked #4 on Forbes 400 list of billioners. IKEA taught me something: Marketing is […]

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Tags: "Know-Wow" · New Business Trends · New Marketing Trends · Viral Marketing