Where is the Puck?

(Article written for “Where is the Puck?” by Stephen Park and Stephanie Savage, 4th year students of School of Business at the Capilano College, Vancouver, BC, Canada)
Scent marketing is a subgenre of “sensory branding,” it’s using smell to attract consumers. Smell is one of the strongest senses, and it creates long lasting memories. […]

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Yes, it is true that we can learn a lot about today’s and tomorrow’s life and business by reading “old” books… As promised before, here is my comment of Davis’ and Davidson’s book “2020 Vision” published in 1991; the following thoughts particularly caught my attention:
• The emergence of bio-chip and bio-economy…
• The emergence of […]

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