New Business Trends

Where is the Puck Going?

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Entries from January 2008

Scent Marketing!

January 24th, 2008 · 3 Comments

(Article written for “Where is the Puck?” by Stephen Park and Stephanie Savage, 4th year students of School of Business at the Capilano College, Vancouver, BC, Canada) Scent marketing is a subgenre of “sensory branding,” it’s using smell to attract consumers. Smell is one of the strongest senses, and it creates long lasting memories. It’s […]

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“2020 Vision” and 80/20 Rule

January 8th, 2008 · Add Comment

Yes, it is true that we can learn a lot about today’s and tomorrow’s life and business by reading “old” books… As promised before, here is my comment of Davis’ and Davidson’s book “2020 Vision” published in 1991; the following thoughts particularly caught my attention: • The emergence of bio-chip and bio-economy… • The emergence […]

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Tags: New Business Trends