Where is the Puck?

According to Malcolm Gladwell “we are about to enter the age of  WORD OF MOUTH, and … paradoxically all of the sophistication and wizardry and limitless access to information of the New Economy is going to lead us to rely more and more on very primitive kinds of social contacts.”

How interesting and true! The more technology we have available, the greater importance of  real human, “primitive”, contact will be. Gladwell’s Connectors, Mavens and Salesmen will play critical role in the process. Yet, Word of Mouth, supported by the new digital technologies and Internet,  will become even more powerful force. Call it “WORD OF MOUSE” if you want.