Great book from Malcolm Gladwell (mentioned elsewhere on this blog) about “how little things can make a big difference…. The tipping point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like a wildfire”
Books on Trends: “The Tipping Point”
April 9th, 2008 · 1 Comment
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Tags: Books on trends
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1 Undercover Marketing! // Jun 5, 2008 at 2:32 pm
[...] and new. Malcolm Gladwell explains this phenomena as “Law of the Few” in his book “The tipping point”: “The success of any kind of social epidemic is heavily dependent on the involvement of people [...]
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