According to C. K. Prahalad’s “The New Age of Innovation” companies will have to collaborate with customers in order to create unique products. Examples? Facebook and Secondlife.com (users being able to create content), movie “Snake on a plane” (viewers being able to create the story), Google or Microsoft (constantly improving user experience or reinventing the […]
Entries from May 2008
May 29th, 2008 · Comments Off on Product Co-creation!
May 23rd, 2008 · Add Comment
According to Google’s co-founder, Larry Page, “breakthrough ideas are around the corner, but most of us are failing to take a chance on them”… What was he thinking about? Solar thermal (harnessing solar energy for heat), geothermal (energy generated by heat stored beneath the Earth’s surface) and automated cars, for example, said Page in the […]