New Business Trends

Where is the Puck Going?

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Product Co-creation!

May 29th, 2008 · Add Comment

According to C. K. Prahalad’s “The New Age of Innovation” companies will have to collaborate with customers in order to create unique products. Examples? Facebook and Secondlife.com (users being able to create content), movie “Snake on a plane” (viewers being able to create the story), Google or Microsoft (constantly improving user experience or reinventing the product/service based on feedback) or Smarties “Design me” campaign described earlier in this blog. Didn’t we already discussed this phenomena earlier in this blog, but we used to call it “Interactive marketing”? Nevertheless, this IS a trend!

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Tags: New Business Trends · New Marketing Trends