Where is the Puck?

(Article written for “Where is the Puck?” by Jess Sloss, Social Entrepreneur from Vancouver, BC, Canada). Would you like to know your customers better, get feedback from your brand’s fans and make your product the best it can be? What’s the key to gaining valuable, actionable insights into consumer thoughts and behaviors at next to [...]

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Undercover marketing is a type of “guerrilla marketing” where, according to Wikipedia, “consumers do not realize they are being marketed to… For example, a marketing company might pay an actor or socially adept person to use a certain product visibly and convincingly in locations where target consumers congregate…. While there, the actor will also talk [...]

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