Small things make a huge difference. Go the extra mile. Wow your customers. Wow your employees. Exceed their expectations… Do 10% more or better than your competition, and you will TRIPLE your chance to win the next customer… Call it 10%-300% rule if you wish. Remember, your future depends on your ability to delight!
Entries from February 2009
Ivan’s Law: 10-300
February 13th, 2009 · Add Comment
Tags: "Know-Wow" · New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing
Super Bowl Ad Trends: 80% of ads used humor; compare with 36% in 1984!
February 2nd, 2009 · 1 Comment
According to University of Wisconsin – Eau Claire and New York Times “most advertisers played it safe in 2009 relying on old standbys such as slapstick humor, animals and celebrity appearances. But a few companies, including CareerBuilder.com and ETrade.com, used the airtime to relate to consumers dealing with the troubled economy…”. Also, note that humor [...]
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