According to University of Wisconsin – Eau Claire and New York Times “most advertisers played it safe in 2009 relying on old standbys such as slapstick humor, animals and celebrity appearances. But a few companies, including CareerBuilder.com and ETrade.com, used the airtime to relate to consumers dealing with the troubled economy…”. Also, note that humor keeps playing huge role and it continues to be very widely used: 80% of all ads. Compare it with 54% in 1999, 47% in 1989 and 36% in 1984…
Super Bowl Ad Trends: 80% of ads used humor; compare with 36% in 1984!
February 2nd, 2009 · 1 Comment
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1 response so far ↓
1 yahoo // Feb 4, 2009 at 1:05 pm
this year superbowl ads suck. they did not have that special something that makes me jump up and down laughing so hard that i feel like i’m dying. what a waste of my time. the game was good though, so it did not totaly all suck. try better next year advertising companines
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