Where is the Puck?

The Chairman of Advertising agency TBWA Worldwide Jean-Marie Dru is considered the father of “creative disruption”. According to Jean-Marie Dru, disruption is about “creating changes, but in a controlled way. It is impossible to build brands by thinking of them in mere linear terms. You must imagine greater futures for them. You need to call [...]

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According to new figures released on Wednesday by comScore and published by Globe and Mail – Google widens search lead. Google had 63.7 per cent share of the 14.3 billion U.S. searches in March, up 0.4 percentage points from February, and above the 63.5 per cent level that was its previous high. – Yahoo! saw [...]

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Where is the Internet and Internet marketing going? My students of “e-Commerce and Marketing” at Capilano University have done an amazing job in trying to identify the hottest Internet trends. Here are they (edited, grouped by myself): • Mass customization / personalization • Relationship building / customer tracking / CRM • Cloud computing & unlimited [...]

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