New Business Trends

Where is the Puck Going?

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Entries from April 2009

Creative Disruption and Brand Building

April 17th, 2009 · Add Comment

The Chairman of Advertising agency TBWA Worldwide Jean-Marie Dru is considered the father of “creative disruption”. According to Jean-Marie Dru, disruption is about “creating changes, but in a controlled way. It is impossible to build brands by thinking of them in mere linear terms. You must imagine greater futures for them. You need to call […]

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Tags: New Marketing Trends · Technology Innovations

Search Engine Trends: Google Widens Search Lead!

April 16th, 2009 · Add Comment

According to new figures released on Wednesday by comScore and published by Globe and Mail – Google widens search lead. Google had 63.7 per cent share of the 14.3 billion U.S. searches in March, up 0.4 percentage points from February, and above the 63.5 per cent level that was its previous high. – Yahoo! saw […]

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Tags: New Internet Marketing Trends

The Hottest Internet Trends – as predicted by Capilano University students

April 11th, 2009 · 1 Comment

Where is the Internet and Internet marketing going? My students of “e-Commerce and Marketing” at Capilano University have done an amazing job in trying to identify the hottest Internet trends. Here are they (edited, grouped by myself): • Mass customization / personalization • Relationship building / customer tracking / CRM • Cloud computing & unlimited […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Technology Innovations