Where is the Puck?

The Chairman of Advertising agency TBWA Worldwide Jean-Marie Dru is considered the father of “creative disruption”. According to Jean-Marie Dru, disruption is about “creating changes, but in a controlled way. It is impossible to build brands by thinking of them in mere linear terms. You must imagine greater futures for them. You need to call upon your imagination in order to achieve this…”

Here are few more thoughts by Jean-Marie Dru about brand building and the importance of disruption:
- Disruption is creating something dynamic to replace something that has become static…
- I have always believed that a brand has to evolve. It cannot remain motionless. The same, of course, applies to companies.
- Since its beginning, Apple Inc. has been one of the most disruptive companies on the planet… changing the world forever with innovations such as the iPod, iTV and the iPhone.
- There are many others —Nissan Motor Co., Google Inc., Starbucks Corp., Pixar Animation Studios, Adidas Ltd—but their success, I believe, can be attributed to one thing: their culture. They have all built a corporate culture that instinctively inspires disruption.

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