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Marketing 3.0!

June 18th, 2010 · Add Comment

One of the most influential marketing thinkers on the planet, Philip Kotler recently wrote a book on Marketing 3.0: From Products to Customers to the Human Spirit

Here is the description of Marketing 3.0 in Kotler’s own words:

“My colleagues and I believe that Mktg 1.0 represented an effort to establish the superior performance of a product (“Tide cleans better,” “Volvo is safety,”). In Mktg 2.0, marketing added an emotional dimension to strengthen its appeal to prospective customers. We are entering Mktg 3.0 where marketers are adding a human spirit dimension. Mktg 1.0 and 2.0 is how about a product or offering will serve you. Mktg 3.0 is how a product and its company are sensitive to social and economic issues that are a concern to everyone.

Here is a Kotler’s theory in one slide .

The three driving trends of Marketing 3.0:
– The Age of Cultural Marketing
– The Age of Collaborative Marketing
– The Age of Creative Society and Human Spirit

Kotler’s book can be previewed here

Tags: Books on trends · New Business Trends · New Internet Marketing Trends · New Marketing Trends

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