According to Jeremy Cato’s article in Globe and Mail, “…if you want to win in the car business, you need to build cars that not only don’t break, but that also make life easier for owners. Cars that surprise and delight them.” Sounds familiar? Remember Ivan’s Law / 10-300 rule? “Wow your customers by doing [...]
Entries from August 2010
Surprise and Delight Them!
August 25th, 2010 · Add Comment
Tags: New Business Trends · Viral Marketing
Computational Knowledge Engine
August 19th, 2010 · Add Comment
Remember recommendation / discovery engines described earlier on this blog? Well, here is another alternative to the world of Google and search engines: it is called a computational knowledge engine. www.wolframalpha.com is designed for you to ask it a question and get a factually correct answer, along with a visual interpretation of that answer. Alpha [...]
Tags: New Business Trends · Technology Innovations
The Age of Thrift: Innovation at Both Ends
August 6th, 2010 · Add Comment
PepsiCo chairman and CEO Indra Nooyi, No. 1 on Fortune’s 2009 Most Powerful Women in Business list, is relentless in reinventing PepsiCo. According to Nooyi, “The age of thrift is here. You have to do innovation at both ends–premium innovation and innovation for the value consumer.” http://postcards.blogs.fortune.cnn.com/tag/indra-nooyi/
Tags: New Business Trends · New Marketing Trends
Transparent Innovation
August 4th, 2010 · Add Comment
Nice article about Transparent Innovation on Trendhunter.com. From invisible phones, see-through soccer balls and hi-tech fridges.. it looks like “the aesthetic of transparency is transporting itself to homes, gadgets and fashion”. Read the article here: http://www.trendhunter.com/tv/transparent-innovation

