New Business Trends

Where is the Puck Going?

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Entries from August 2010

Surprise and Delight Them!

August 25th, 2010 · Add Comment

According to Jeremy Cato’s article in Globe and Mail, “…if you want to win in the car business, you need to build cars that not only don’t break, but that also make life easier for owners. Cars that surprise and delight them.” Sounds familiar? Remember Ivan’s Law / 10-300 rule? “Wow your customers by doing […]

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Tags: New Business Trends · Viral Marketing

Computational Knowledge Engine

August 19th, 2010 · Add Comment

Remember recommendation / discovery engines described earlier on this blog? Well, here is another alternative to the world of Google and search engines: it is called a computational knowledge engine. is designed for you to ask it a question and get a factually correct answer, along with a visual interpretation of that answer. Alpha […]

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Tags: New Business Trends · Technology Innovations

The Age of Thrift: Innovation at Both Ends

August 6th, 2010 · Add Comment

PepsiCo chairman and CEO Indra Nooyi, No. 1 on Fortune’s 2009 Most Powerful Women in Business list, is relentless in reinventing PepsiCo. According to Nooyi, “The age of thrift is here. You have to do innovation at both ends–premium innovation and innovation for the value consumer.” Tweet

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Tags: New Business Trends · New Marketing Trends

Transparent Innovation

August 4th, 2010 · Add Comment

Nice article about Transparent Innovation on From invisible phones, see-through soccer balls and hi-tech fridges.. it looks like “the aesthetic of transparency is transporting itself to homes, gadgets and fashion”. Read the article here: Tweet

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Tags: New Marketing Trends · Technology Innovations