Where is the Puck?

According to Jeremy Cato’s article in Globe and Mail, “…if you want to win in the car business, you need to build cars that not only don’t break, but that also make life easier for owners. Cars that surprise and delight them.” Sounds familiar? Remember Ivan’s Law / 10-300 rule? “Wow your customers by doing 10% more, better of faster than expected and you will triple your chance to keep them!”

According to J.D. Power’s 2010 Vehicle Dependability Study Results
• Twenty-five of 36 brands have improved in long-term dependability in 2010, compared with their performance in 2009, which continues a steady trend of industry-wide improvement.
• Ruling the VDS world in 2010 is Porsche, the German sports car brand that is part of the giant Volkswagen Group. Porsche had 110 problems per 100 vehicles. Lincoln was second with 114 problems per 100 vehicles, followed by Buick and Lexus in a tie with 115 problems per 100 vehicles.
• After Buick and Lexus came Mercury with 121 problems per 100, then Toyota with 128, Honda with 132, Ford with 141, Mercedes-Benz with 142, Acura with 143, Hyundai with 148, Cadillac with 150, Infiniti with 150 and Subaru with 155, which is the industry average.
• Toyota continues to perform well in long-term dependability and garners four segment awards—more than any other nameplate in 2010 for this study—for the Highlander, Prius, Sequoia, and Tundra.