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Entries from September 2010

The Rise of Apps Culture

September 29th, 2010 · Add Comment

It looks like the apps present another big emerging (marketing) trend… “An apps culture is clearly emerging among some cell phone users, particularly men and young adults,” said Kristen Purcell, Associate Director for Research at the Pew Internet Project. Here are some apps usage facts: – Some 35% of U.S. adults have software applications or […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · New Products

Mobile Technology Adoption Soared

September 23rd, 2010 · Add Comment

Forrester surveyed 43,000 consumers in the U.S. and Canada. Result: the technology gap between Generation Y (18 to 30 year olds) and Gen X (31 to 44) is widening compared to baby boomers and seniors. Mobile adoption has soared. Gen Y leading in mobile technology adoption. Read More: Tweet

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Tags: New Business Trends · New Marketing Trends

Mesh: Why the Future of Business Is Sharing

September 23rd, 2010 · Add Comment

A book by Lisa Gansky – The Mesh: Why the Future of Business Is Sharing. According to Lisa, thanks to Web 2.0 consumers today have more choices, more tools, more information, and more peer-to-peer power. She calls this trend MESH and claims that it will dominate the future of business. Examples of companies that embraced […]

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Tags: Books on trends

The Networked Revolution and “forever recession”

September 22nd, 2010 · Add Comment

In his recent blog post, Seth Godin argues that “the networked revolution is creating huge profits, significant opportunities and a lot of change”. The cyclical recession is gradually ending according to Godin. The new type of permanent recession is emerging due to disappearing middle class jobs: those jobs that existed because companies had no choice […]

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Tags: Economic Trends

The Age of WOW! (2): More Facts about WOW! Factor

September 8th, 2010 · Add Comment

Continuing my previous article on “The Age of Wow!”, here are recent research facts about the importance of WOW! factor. According to the article in the Journal of Marketing Research (The Impact of Marketing-Induced Versus Word of Mouth Customer Acquisition on Customer Equity Growth, Julian Villanueva, Shijin Yoo, and Dominique M. Hassens, Journal of Marketing […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing

The Age of WOW!

September 3rd, 2010 · 4 Comments

In the extremely competitive business environment today meeting customers’ expectations is no longer enough. The businesses have to go the extra mile; they need to excel, exceed people’s expectations and delight their customers, employees and community. Let’s have a look at the evolution of business orientation: PRODUCTION ORIENTATION Quite a while ago (at the beginning […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing

Imagining the Future of Leadership: The Biggest Mistake a Leader Can Make

September 1st, 2010 · Add Comment

Through Imagining the Future of Leadership, a symposium at the Harvard Business School expert thinkers gathered to investigate what is necessary today to develop the leaders we need for tomorrow. According to them, these are the biggest mistakes a leaders can make: – Putting their own interest ahead the organization’s interests – Betraying trust – […]

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Tags: Leadership