Where is the Puck?

It looks like the apps present another big emerging (marketing) trend… “An apps culture is clearly emerging among some cell phone users, particularly men and young adults,” said Kristen Purcell, Associate Director for Research at the Pew Internet Project. Here are some apps usage facts: – Some 35% of U.S. adults have software applications or [...]

[Read more →]

Forrester surveyed 43,000 consumers in the U.S. and Canada. Result: the technology gap between Generation Y (18 to 30 year olds) and Gen X (31 to 44) is widening compared to baby boomers and seniors. Mobile adoption has soared. Gen Y leading in mobile technology adoption. Read More:

[Read more →]

A book by Lisa Gansky – The Mesh: Why the Future of Business Is Sharing. According to Lisa, thanks to Web 2.0 consumers today have more choices, more tools, more information, and more peer-to-peer power. She calls this trend MESH and claims that it will dominate the future of business. Examples of companies that embraced [...]

[Read more →]

In his recent blog post, Seth Godin argues that “the networked revolution is creating huge profits, significant opportunities and a lot of change”. The cyclical recession is gradually ending according to Godin. The new type of permanent recession is emerging due to disappearing middle class jobs: those jobs that existed because companies had no choice [...]

[Read more →]

Continuing my previous article on “The Age of Wow!”, here are recent research facts about the importance of WOW! factor. According to the article in the Journal of Marketing Research (The Impact of Marketing-Induced Versus Word of Mouth Customer Acquisition on Customer Equity Growth, Julian Villanueva, Shijin Yoo, and Dominique M. Hassens, Journal of Marketing [...]

[Read more →]

In the extremely competitive business environment today meeting customers’ expectations is no longer enough. The businesses have to go the extra mile; they need to excel, exceed people’s expectations and delight their customers, employees and community. Let’s have a look at the evolution of business orientation: PRODUCTION ORIENTATION Quite a while ago (at the beginning [...]

[Read more →]

Through Imagining the Future of Leadership, a symposium at the Harvard Business School expert thinkers gathered to investigate what is necessary today to develop the leaders we need for tomorrow. According to them, these are the biggest mistakes a leaders can make: – Putting their own interest ahead the organization’s interests – Betraying trust – [...]

[Read more →]