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Where is the Puck Going?

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The Paradox of “Unreasonable”

November 16th, 2010 · Add Comment

Earlier in this blog I wrote about how nowadays one needs to go extra mile, to excel customers “normal expectations” and delight in three dimensions in order to be successful. In his today’s post, Seth Godin goes even further and states that “All that succeeds is the UNREASONABLE”:

“You can get my attention if your product is unreasonably well designed, if your preparation is unreasonably over the top, if your customer service is unreasonably attentive and generous and honest. You can earn my business or my recommendation if the build quality is unreasonable for the intended use, if the pricing is unreasonably low or if the experience is unreasonably over-the-top irresistible…”

Read more on Godin’s blog.

Tags: "Know-Wow" · New Business Trends · New Marketing Trends

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