New Business Trends

Where is the Puck Going?

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Entries from December 2010

Top 20 Trends in 2011

December 24th, 2010 · 1 Comment

2011 Consumer Trends Forecast by Trend Hunter: 1. Discrete consumerism (consumers shying away from big brand names) 2. Tweetonomics (more businesses utilizing the power of twitter/social media to steal the customers) 3. Perpetual adaptation (ever-evolving aesthetics without affecting the functionality; consumers in love of change itself) 4. Geriatric Couture (modernizing the grand parents’ fashion style) […]

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Tags: New Business Trends · New Marketing Trends

Have you Smelled a Ford Lately?

December 22nd, 2010 · Add Comment

Here is one more example of SCENT MARKETING discussed also earlier in this blog: Ford wants every car it makes to look, feel and even SMELL like a Ford!Their goal is to create a scent that “produces a sense of well-being inside a Ford,” says Derrick Kuzak, group vice president for global product developmentā€¦ Read […]

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Tags: New Business Trends · New Marketing Trends