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Where is the Puck Going?

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Entries from January 2011

Word of Mouth EQUITY: A Simple Formula

January 31st, 2011 · Add Comment

The traditonal research suggest that WOM is the primary factor behind 20 to 50 percent of all purchasing decisions. The rise of online communities and communication has dramatically increased the potential of word of mouth (“word of mouse”). As I am doing my reseaerch on Viral Marketing and word of mouth, I have found several […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing

Viral Marketing PhD Research Survey

January 22nd, 2011 · 1 Comment

Do you or any of your friends work in the food and beverage industry (dairy products, meat industry, confectionery industry, alcohol, water, juices, milling industry)? I am working on my PhD thesis (on “Viral Marketing”), and I am looking for people who have business experience in the food industry to answer my survey… The survey […]

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Tags: Viral Marketing


January 20th, 2011 · 1 Comment

Remember my post on digital furniture and Microsoft’s product “Microsoft Surface?” Well, here is another similar technology, it is called “TouchTable”! It works like a giant iPhone… Tweet

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Tags: New Products · Technology Innovations