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Entries from February 2011

Word of Mouth: The Future of Marketing (2)

February 28th, 2011 · 1 Comment

In my previous post I wrote about Word-of-Mouth being the future of marketing. WOW factor and WOM not only brings you customers for “free”, but those referred customers are even more profitable! Philipp Schmitt, Bernd Skiera, & Christophe Van den Bulte published the article “Referral Programs and Customer Value” in Journal of Marketing earlier this […]

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Tags: "Know-Wow" · New Business Trends · New Marketing Trends · Viral Marketing

Word of Mouth: The Future of Marketing?

February 26th, 2011 · Add Comment

“I see a future in which marketing is customer driven. Instead of being passive recipients of “hits” from mass media, customer will determine what they will be exposed to, in what form, in what sequence, and from what sources. They will increasingly turn to the varous forms of word of mouth” The above is the […]

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Tags: "Know-Wow" · Books on trends · New Business Trends · New Marketing Trends · Quotes on Trends · Viral Marketing

The Age of WOW! (3): More Facts about WOW! Factor

February 22nd, 2011 · Add Comment

Still not sold on the importance of WOW factor and positive word of mouth? Here are more research findings demonstrating that positive word of mouth (i.e. WOW factor) is more common / has higher impact than negative word of mouth: – “In 15 studies, positive word of mouth (PWOM) is more common than negative word […]

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Tags: "Know-Wow" · New Business Trends · Viral Marketing

25% of Marketing Budget Allocated on Digital Marketing in 2010

February 15th, 2011 · 1 Comment

A report from eConsultancy showed that 25% of the budget is focused on digital channels. The number is up from only 20% in 2009, and it is likely to be around 30-32% in 2011.Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

The Use of Social Media Tactics

February 8th, 2011 · Add Comment

Source: Marketing Sherpa 2010Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

Viral Videos

February 4th, 2011 · 1 Comment

Viral Marketing tactics (including Viral Video) is the new marketing trend. Note the big corporate names such as Heineken, Evian, McDonald, T-Mobile… resorting to this new marketing strategy: Top ten viral videos in January 2011 Top 10 Most-shared Online Videos January 2011: 1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Videos · Viral Marketing

Augmented Reality (AR)!

February 4th, 2011 · Add Comment

Here is one trend that could be added to my top ten e-marketing trends (see my previous post): Augmented Reality. The total value of mobile augmented reality (AR) applications will approach $1.5 billion in 2015, up from just $1.5 million in 2010 according to research published on Marketing Charts What is AR? According to Wikipedia, […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

Emerging e-Marketing Trends in 2011

February 2nd, 2011 · Add Comment

Emerging e-Marketing Trends in 2011: 1. Online shopping 2. Social Networking 3. Viral marketing / Word of Mouse 4. Social Shopping 5. Web 3.0 6. M-Commerce 7. The rise of App culture 8. e-Commerce Videos 9. Expansion of virtual goods and currencies 10. Internet and Mobile AdvertisingTweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing