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Where is the Puck Going?

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Word of Mouth: The Future of Marketing?

February 26th, 2011 · Add Comment

“I see a future in which marketing is customer driven. Instead of being passive recipients of “hits” from mass media, customer will determine what they will be exposed to, in what form, in what sequence, and from what sources. They will increasingly turn to the varous forms of word of mouth”

The above is the quote from George Silverman’s book: “The Secrets of Word-of-Mouth Marketing”, one of the best books ever written on the subject of Word-of-Mouth Marketing. Let me highly recommend Silverman’s book: you will find many useful strategies and tactics how to harness word of mouth. Silverman argues that “the idea that word of mouth can’t be harnesssed is probably the most dangerous and costly marketing oversight”.

One more quote about the importance of Word of Mouth: “The secret to marketing success is no secret at all: Word of mouth is all that matters” (Seth Godin)

Tags: "Know-Wow" · Books on trends · New Business Trends · New Marketing Trends · Quotes on Trends · Viral Marketing

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