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Word of Mouth: The Future of Marketing (3)

March 2nd, 2011 · 1 Comment

“Over the course of a typical week, the average American consumer participates in 121 Word-of-Mouth conversations, in which specific brand names are mentioned 92 times…

WORD-OF-MOUTH CONVERSATION is retaking the throne in the social order… The evidence is becoming abundantly clear: word of mouth (WOM) has now become the most important and effective communications channel.”

(Source: Keller, E., Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth, Journal of Advertising Research, Vol. 47, Issue 4, 2007.)

Tags: "Know-Wow" · New Business Trends · New Marketing Trends · Viral Marketing

1 response so far ↓

  • 1 Kevin Warhus // Apr 8, 2011 at 5:45 pm

    Interesting article. I couldn’t agree more. Business today is so dependent upon word of mouth, and social media is such a great digital extension of it. I am excited to see the effects of businesses joining social media platforms like Facebook and Twitter and how they use them to interact with their customers.

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