Where is the Puck?

During my recent presentation at TEDx in Vancouver, I promised to put here more information on my Word of Mouth Equity formula for those who expressed interest to learn more. As a matter of fact, my article on WOM equity formula has already been published on this blog before (click here to view the article). Please note, however, that the full, extended word of mouth equity formula will be presented on whereispuck.com a bit later – only after it gets published in one of the marketing scholarly journals. Stay tuned!Tweet