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Where is the Puck Going?

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Entries from March 2012

The Fun Theory

March 31st, 2012 · Add Comment

We often talk on this blog about the power of “wow” factor and viral marketing. Is “fun” part of going viral? Acccording to the Fun Theory, an initiative of Volkswagen, something as simple as FUN can change our behavior for for the better. Can we get more people to take the stairs over the escalator […]

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Tags: "Know-Wow" · New Marketing Trends · Viral Marketing

Shift Toward Digital Media

March 21st, 2012 · Add Comment

How much of your marketing budget is spent online? According to research done by BIA/Kelsey, “by 2016, digital media is expected to account for 25.5% of total ad budgets, up from an estimated 16.0% in 2011”. Read more on Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

US Online Ad Spend is Forecasted to Grow 23.3%

March 13th, 2012 · Add Comment

US online ad spend is forecasted to grow 23.3% this year and reach app. $40 billion, according to a February 2012 forecast from eMarketer. According to eMarketer, the leading US online advertising categories by share in 2012 will be search (49.4%), banners (23.3%), and video (7.9%), followed by classifieds and directories (6.4%), lead generation (4.9%), […]

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Tags: New Internet Marketing Trends · New Marketing Trends