New Business Trends

Where is the Puck Going?

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The Fun Theory

March 31st, 2012 · Add Comment

We often talk on this blog about the power of “wow” factor and viral marketing. Is “fun” part of going viral? Acccording to the Fun Theory, an initiative of Volkswagen, something as simple as FUN can change our behavior for for the better.

Can we get more people to take the stairs over the escalator by making it fun to do?

Can we get more people to obey the speed limit by making it fun to do?

Can we ensure everyone keeps their safety belt on by making it fun to do?

Tags: "Know-Wow" · New Marketing Trends · Viral Marketing

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