New Business Trends

Where is the Puck Going?

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First Impression and Exceeded Expectations Critical for Customer Loyalty

April 16th, 2012 · Add Comment

Companies should forget about trying to build loyalty with customers who are considering switching to a competitor, finds ClickFox in April 2012 survey results. When asked the most critical time for a company to gain their loyalty, 48% of the consumers surveyed said it’s when they make their first purchase or begin service. 4 in 10 indicated it is when a company exceeds their expectations in resolving an issue… Just 1% believe the best time to gain their loyalty is when they consider switching to a competitor. Via MarketingCharts.com

Tags: New Marketing Trends · Viral Marketing

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