New Business Trends

Where is the Puck Going?

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Network Marketing!

May 16th, 2012 · Add Comment

Seth Godin said that “There is no secret to marketing: word of mouth is all that matters“. Well, it looks like the word of mouth marketing became now even more important than ever because of the Internet: whatever we say to our online friends about a company or a brand not only now spreads much faster, but it also gets recorded and stays there forever (see also my earlier presentation on TEDx ).

With the growth of importance of word of mouth and viral marketing, one particular form of marketing deserves a special attention. Call it Network Marketing, Multi-Level Marketing, Direct Selling or Referral Marketing, but this old-fashioned door-to-door type of business model is now being completely reinvented thanks to the Internet. The new approach to network marketing doesn’t any longer require anyone to “sell the soap to the neighbors”… With the Internet, network marketing means selling pretty much any products anywhere online be it through the social network of our online friends (and their friends!), through affiliate marketing, or through Internet marketing tools such as Google’s pay-per-click advertisements.

The world of business has changed. No one can count on perfect, long term stability and security in the corporate world. Building one’s own business and one’s own passive income is a new business paradigm. Quite a few authors, business persons and scholars consider Network Marketing as one of the best businesses in the future:

Richard Kiyosaki, one of the world’s leading financial experts, considers network marketing as “The Business of The 21st Century” (thebusinessofthe21stcentury.com/)
Fortune magazine considers direct selling/ network marketing “the best kept secret in the business world”…. The industry has experienced 91% growth in the last 10 years;
– Billionaire Warren Buffett, after purchasing a network marketing company, called it the best investment he had ever made (www.entrepreneur.com)
Tom Peters, author of In Search of Excellence, calls it the first truly revolutionary shift in marketing in the last 50 years;
Donald Trump started network marketing business himself
Charles W. King, Professor of Marketing at the University of Illinois at Chicago, and one of the world’s leading experts on network marketing, says that the network marketing is now $109 billion industry with more than 61 million business owners involved.

Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

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