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Where is the Puck Going?

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Entries from June 2012

Growth of Online Display (Branding) Advertising

June 19th, 2012 · Add Comment

According to a June 2012 forecast from ZenithOptimedia online advertising is expected to grow on average by 16% a year between 2011 and 2014. Where is the online advertising dollar going to be spent? Paid search (= pay per click on Google or Yahoo/Bing) will still account for the largest proportion of online ad spending […]

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Shift Toward Digital Media (Part Two)

June 14th, 2012 · Add Comment

Earlier on this blog I quoted research done by BIA/Kelsey suggesting a shift toward digital media. The research reported that “by 2016, digital media is expected to account for 25.5% of total ad budgets, up from an estimated 16.0% in 2011″ . According to June 2012 survey results from RSW/US this shift looks even more […]

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Tracking Brand Mentions Online

June 8th, 2012 · Add Comment

More than half of B2C companies (53%) both tracked online brand mentions and followed up on them according to the survey conducted by Satmetrix. Read more via eMarketer hereTweet

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