Where is the Puck?

Earlier on this blog I have posted about “Random Acts of Kindness” as a new trend and sound marketing strategy to create “WOW!”. Here are two recent examples:

Danish chocolate company Anthon Berg opened so-called “The Generous Store” by inviting the customers to purchase by promising to do a good deed for someone they love!

The British flower delivery service Interflora launched a campaign that monitored Twitter for customers who expressed that they were having a terrible day. … The company tweeted a cheer-up message to them, but also sent them a surprise bouquet.

For more examples of innovative marketing strategies based on the kindness and generosity, watch this great TED video by Tim Leberecht.

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