New Business Trends

Where is the Puck Going?

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Entries from January 2013

Re-positioning ‘Positioning’: A Visual Hammer and Verbal Nails

January 14th, 2013 · Add Comment

About fifty years ago, Al Ries and Jack Trout introduced now famous concept of marketing positioning. Laura Ries, Al’s daughter, explains now that in today’s age “visual consistency is even more important than verbal consistency.” Laura suggests to make sure to “connect with consumers with a visual hammer, not with verbal nails!”. Click here to […]

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Tags: New Marketing Trends