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Creating WOW! Through Inspiration on TEDx

August 13th, 2013 · 1 Comment

Here is the 16 minute TEDx video version of my four-year PhD research on viral marketing, wow factor, new trends in marketing, WOW IQ, my 10-300% principle and – WORD OF MOUTH EQUITY formula!

Tags: "Know-Wow" · New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing

1 response so far ↓

  • 1 Jill Koh // Feb 28, 2012 at 11:24 pm

    Excellent ted talk and fascinating topic on word of mouth marketing and the power of the”WOW”. It’s an easy to understand yet profound psychological insight in that having a positive attitude in your personal and business life translates to massive success. The 10 – 300% Rule is a novel concept to me that just makes a lot of sense! Likelihood to recommend is a critical success metric that Marketers should adopt. Understanding the psychology, behaviour and emotions of the consumer is a significant factor that Marketers must pay more attention to in developing their strategies. Thanks for sharing!

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