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Brand Advocacy Index!

December 4th, 2013 · Add Comment

Boston Consulting Group (BCG) has introduced a new metric analyzing word-of-mouth, the “Brand Advocacy Index” (BAI). BCG says the word-of-mouth metric is important, considering separate research showing that two-thirds of consumers consult friends and family before purchasing, and half consult consumer opinions online. Read more.

Tags: Viral Marketing · Word of Mouth

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