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How are marketing departments going to allocate their budgets in the future?

April 15th, 2014 · Add Comment

How are marketing departments allocating budgets? According to research published by Marketing Sherpa, here is how many respondents (% of 821 participants in the survey) plan to INCREASE their spending on the following marketing tactics:

Website: 69% (i.e. 69% of surveyed respondents said they are likely to increase their spending)
e-Mail marketing: 64%
Social media marketing: 63%
SEO/PPC: 58%
Online display ads: 51%
Mobile marketing: 48%
Event marketing and trade shows: 26%
Direct mail: 25%
Print ads: 12%
TV ads: 7%

Read more on Marketing Sherpa’s website.

Tags: New Internet Marketing Trends · New Marketing Trends

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