New Business Trends

Where is the Puck Going?

Where is the Puck Going? header image 2

From 4Ps to 4Es of Marketing!

June 14th, 2014 · Add Comment

Nice overview of how marketing is changing today by Brian Fetherstonhaugh and Ogilvy. From 4Ps to 4Es:

Product – > Experience
Price -> Exchange
Promotion – > Evangelism
Place – > Everywhere

Read more here

Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing · Word of Mouth

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