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Entries from April 2015

Inadequacy vs. Empowerment Marketing: Which One Has More Word of Mouth Potential?

April 13th, 2015 · Add Comment

Check out this excellent and inspiring video and article by Jonah Sachs on “Winning the Story Wars” and on Inadequacy Marketing vs. Empowerment Marketing. Here is a quick recap of Sach’s ideas in his own words: “Since the emergence of modern marketing, professional communicators have relied on the “inadequacy approach”. Tell your audience that the […]

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