New Business Trends

Where is the Puck Going?

Where is the Puck Going? header image 2


October 13th, 2015 · Add Comment

Why things catch on? How can your campaign go viral? Follow the STEPPS principle put together by Jonah Berger to create your own word of mouth campaign:
– Social currency: give people some “currency” that will make them look good before others (e.g. interesting information, new facts and stats)
– Trigger: use triggers in the environment to prompt people to talk or think about your products (e.g. consuming Kit Kat chocolate with coffee or during the breaks)
– Emotional: focus on feelings rather than on technical qualities of your products
– Public: make your products (or the use of your products) as visible as possible
– Practical value: create really useful products; people tend to share news about products with great value
– Story: create and promote an authentic story about your products that people want to share


Tags: New Business Trends · New Marketing Trends · Viral Marketing · Word of Mouth

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