New Business Trends

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Can You Say What Your Strategy Is?

February 18th, 2016 · Add Comment

Can you summarize your company’s strategy in 35 words or less? In this amazing HBR article Collis and Rukstad stress the importance of putting together a simple strategy statement as “a guiding light for making difficult choices”. Here is an example of a strategy statement provided in their article:

Edward Jones aims to “grow to 17,000 financial advisers by 2012 by offering trusted and convenient face-to-face financial advice to conservative individual investors who delegate their financial decisions, through a national network of one-financial-adviser offices”

According to the authors, there are three critical components of a good strategy statement: objective, scope (domain) and advantage. Read More!

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