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Entries from June 2016

Blue Ocean Strategy

June 3rd, 2016 · Add Comment

Blue ocean strategy is a new strategic approach created by Chan Kim and Renée Mauborgne based on simultaneous pursuit of differentiation and low cost to create a “blue ocean” , i.e. uncontested market space. Read more: https://www.blueoceanstrategy.com/ Tweet

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Tags: New Marketing Trends